Newsweek.com Introduces Virtual “Cop-a-Feel” Edition
No other way to describe this other than as a brilliant, yet somewhat uncharacteristic, marketing tool to increase Newsweek’s readership with the male 13-19 demographic.
It is a Flash application which allows the (adolescent male) user to move the bra straps around and watch the resulting giggle. It is far from titillating, but much to the joy of middle school males Newsweek is not going to be blocked on library computers.
Similar Independent Sources posts:
- Gee, Boss, People Don’t Really Use This Internet Thing, Do They?: From a survey in Newsweek's online edition this week: Memo to the online edition staff: y'all might want to include your own medium there ... ...
- The Guerilla Marketing Campaign That Could Save Lives: In what looks like a practical joke at Holly Ashcraft's expense is... ...actually a brilliant guerrilla marketing campaign. If it turns your st ...
- Weekend Edition: iPod Shuffle 2GB/4GB Accidentally Exposed? Or Brilliant Marketing?: A few months ago, Netflix got a tremendous amount of press when a "Netflix Player" link was briefly exposed on the Netflix website. But was it really ...
- How Not to Succeed in Car Marketing: Independent Sources may not know about marketing automobiles, but if this is your impression of why customers will buy your product that can't be good ...
- Going for the horny teenager demographic - DC Comics makes Batwoman a Lipstick Lesbian: There really isn't a lot more to say Batwoman was jilted by Batman in the 60's and switched to the other team. DC Comics sensing an opportunity to ga ...
