Newsweek.com Introduces Virtual “Cop-a-Feel” Edition
No other way to describe this other than as a brilliant, yet somewhat uncharacteristic, marketing tool to increase Newsweek’s readership with the male 13-19 demographic.
It is a Flash application which allows the (adolescent male) user to move the bra straps around and watch the resulting giggle. It is far from titillating, but much to the joy of middle school males Newsweek is not going to be blocked on library computers.
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