Time to Fire the Marketing Department
Tuesday, February 5th, 2008 by InsiderThe Woolworth’s chain in England thought they had a winner on their hands when they started stocking a a whitewashed wooden bed with pull-out desk and cupboard intended for girls aged about six. That was until they learned the name they were marketing it under, the “Lolita“, had undesirable implications for its use.
It appears [...]
