The Baja Fresh Saga: Muy Malo!
What do you think a chain of restaurants (pretty good one too) that was purchased in 2002 for $275 million would be worth today?
It turns out if you throw in some mismanagement and a little bad luck the amount is just $31 million.
Yes, Ohio-based Wendy’s International figured out how to return about 10 cents on the dollar on their Baja Fresh investment.
That’s a financial version of a face plant.
And to think some people thought it was only the tech crowd that was drunk on valuations at the millennium.
tags:baja fresh
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