Daddy, What Was A “NBC,” Anyway?
A new factoid should add to broadcast network paranoia about the internet.
An online poll of internet users found that “only one in four 12- to 34-year-olds can name all four major broadcast networks.”
Yes, the poll was conducted online, and it wasn’t random, so it skews toward internet users. But: one in four.
The most popular use of free time among respondents was surfing the internet, followed by hanging out with friends and watching movies. TV viewing was fourth.
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H/t: Newsbusters
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May 17th, 2006 at 11:19 am
How many can name all five?
May 17th, 2006 at 11:45 am
Nobody online or off knows what “The CW” is!
May 17th, 2006 at 5:22 pm
One must be the old Dumont Network…
I’m a little older than that demographic but not much. I watch almost nothing on prime-time broadcast. Most people I know watch only a few favorite programs, but the TV world has expanded so much. Not considering HBO (in particular) to be a peer against ABC, NBC, CBS, Fox, et al, is a big mistake. And the minor cable networks like Comedy Central, A&E and the various Discovery channels are continuously improving and offerering better original programming.
But for some reason, so many TV people still think this is 1975.
May 17th, 2006 at 5:40 pm
For that matter, with cable or satellite in ~90% of households, “broadcast” means nothing any more. They’ve only been able to keep their (steadily diminishing) audience because of cross-marketing and viewer laziness. Sooner or later viewers will be spread across so many shows that the old broadcast networks won’t be able to round them up any more.