How Not to Succeed in Car Marketing
Independent Sources may not know about marketing automobiles, but if this is your impression of why customers will buy your product that can’t be good:
“I remember being told by a GM executive … that they’d never worried about Buick because as people got older and richer, their asses would get fatter and they would always buy Buicks to sit ‘em in,” said Dan Gorrell, vice president of San Diego market research firm Strategic Vision, which has done consumer studies for GM.
At least they had the demographic trend right.
Source: LA Times
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April 5th, 2006 at 6:33 pm
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