In Malibu, intoxicated Ferrari drivers total $1m cars; in Redondo Beach, the price tag is only $180,000, and so they don’t get coverage in the Los Angeles Times.

From the South Bay’s Easy Reader (not yet online):

On February 14 at about 5:30 pm officers responded to an injury collision at the corner of Reed Street and Artesia Boulevard (in Redondo Beach — ed.). The driver of a 2004 Ferrari F360, valued at about $180,000, was going east on Artesia Boulevard when he lost control, struck the center divider, skid (sic) sideways until the car struck a street sign, planter, metal fence and gate, and apparently went airborne into a corner house at the intersection. … Witnesses estimated the car was going in excess of 100 mph before the driver lost control. The driver and passenger had left O’Hearn’s Pub on Aviation Boulevard several minutes before the crash.

The potential for tragedy here was perhaps greater than the Malibu crash — the location is a short block from Mira Costa High School and close to two preschools, and the accident occured at the peak of evening rush hour.

But this never made the region’s major paper: it wasn’t a $1m car, the driver wasn’t a wealthy entrepreneur with a shady past, and — perhaps most importantly — there really isn’t a LAT presence in the South Bay. But the local free weekly got the story.

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This entry was posted on Friday, February 24th, 2006 at 12:43 am by A Senior Administration Official and is filed under Los Angeles Times. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.