When Slate Covers Boobs On TV, Will They Forget Paul Moyer?
Slate’s Jack Shafer charts the blonding of female TV newscasters in “TV’s Aryan Sisterhood:”
Joanna Pitman estimates in On Blondes that only one in 20 white adult Americans is a genuine blond, yet one in three adult American females has the look. If you do the math, it’s clear that many female newscasters lie about their true hair color every time they appear on television. …
Pitman … offers an evolutionary psychology explanation for the hair color’s timeless allure: We associate blond with youth, she writes, because the hair of babies and that of young children tends to become wan and darken with age. Pitman—a blonde, incidentally—notes blond women appear younger and thus more fertile, winning them an evolutionary advantage over brunettes. …
Blond hair may have already passed as a sexual signifier on news networks. The new blond is lips, specifically what people inside the industry call “Fox lips,” and they are worn by Fox’s Laurie Dhue, Fox’s Gretchen Carlson, and MSNBC’s Rita Cosby, three top blondes.
Many pictures accompany the slideshow, including a “periodic table of blondeness.” And Andrea Mitchell may want to fire her stylist after reading that she “looks like an Earl Scheib paint and body shop hosed her hair down with a gallon of Gold Leaf Metallic Clearcoat.”
Despite the evolutionary psych argument above, could this preference for blonde TV newscasters be a product of North American culture? The French are wrong about many things, but not their preference in TV newscasters! Looking at our extensive feature “Melissa Theuriau: Smoking Hot French Anchorwoman Covers Riots and Stuff,” we see some blonde highlights, but not the peroxide coloring favored by so many American TV ‘journalists.’
In this country, should we be concerned that big lips, dyed hair, and plastic surgery mean that the line between bimbo starlets and newscasters is blurring a bit? Or should we just cut to the chase and give the audience — at least the male half — what they want:
Brian Williams better watch out. He won’t look as good in panties (hmm, but what would it do for ratings ….?)
Technorati Tags: lisa guerrero, melissa Theuriau, tv news, newscaster, television
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