Disney’s Bob Iger continues to employ the “what-would-Eisner-not-have-done” strategy, this time by acquiring the very company that Eisner had all but driven away. Look at the difference between these two quotes:

Bob Iger: “As I consider all of the different possibilities of returning Disney animation to greatness, it was clear to me that maintaining a relationship with Pixar was essential.”

Michael Eisner: [Pixar’s computer-generated human characters] “look pretty pathetic.”

Iger’s “I’m the opposite of Michael” has also been evidenced by:

Gutting Disney’s much-hated strategic planning department, and
Embracing technology (Iger’s licensing TV programs for downloading vs. Michael’s deriding “rip, mix, burn”)

At some point, Iger will have to set a strategy beyond being the anti-Michael, but for now it is certainly working.

trackback: Wizbang Disney Blog Bynkii Raferty

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This entry was posted on Wednesday, January 25th, 2006 at 10:36 am by Insider and is filed under Not the conventional wisdom. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.