Datsun Saves! Nissan employs the fine art of misleading your employees and the press
Below is an email distributed to Nissan employees just over a week ago (source: LA Observed):
Sent on behalf of Jim Morton, Sr. Vice President, Administration & Finance and Jed Connelly, Sr. Vice President, Sales & Marketing
In September we notified all employees that a study was being conducted to determine if our current NNA and NMAC headquarter locations would support our future business objectives in an ever increasingly competitive market. This facility study is ongoing.
Today, several media outlets have reported that Nissan has decided to move its North American Headquarters from Gardena to a location in Tennessee. We can tell you that no decision regarding any facility relocation has been made. During a recent employee-executive dialogue
meeting, Mr. Ghosn committed to providing a decision on this matter by mid-November. We are still committed to that timing.While there is much media speculation regarding this matter, be assured that any official announcements regarding any of our business decisions will be communicated to you first through our corporate communications network and not through any external media.
Yeah sure. Today, the company is expected to announce it is indeed going to relocate out of California.
Independent Sources predicts significant costs savings and crappy car design/marketing will be the result.
What will auto expert Joe say about this? (Update: Joe’s just weighed in with “Tennesee may have it’s charms but “lively” and “artsy” are infrequent adjectives.”)
Question: Will the Times’ Michael Hiltzik write about this or is it not a big enough business story/issue of California that companies with every possible reason for staying are bailing?
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November 10th, 2005 at 4:03 pm
I wouldn’t buy a Nissan if you paid me, but a friend who sold them for a while likes ‘em. Renting an Exterra on Maui convinced me it was a POS. With computerized everything in car-manufacturing I’m sure there won’t be any mechanical difference between California and Tennessee, but bean-counters have an easy time choosing when another state offers incentives and all California offers is dis-incentives and tax burdens that only go to feed the growing numbers at the public employee union trough.
November 11th, 2005 at 12:05 am
Collaborative Newspaper Column, Part 2 (The Pitch) (Joi Ito) Datsun Saves! Nissan employs the fine art of misleading your employers and the press (Independent Sources) Iams ad by Saatchi & Saatchi (Advertising/Design Goodness) When cover-ups aren’t stupid at all (Scott Rosenberg) Circulation Nuggets: From Defenses to Dinosaurs (Tim Porter) justcurio.us
December 30th, 2005 at 2:20 am
[…] Friday November 11, 2005 Distilling Design: My good friends at Independent Sources have weighed in on Nissan’s planned relocation […]