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For Some Reason, The Version With The Rising Sun On The Doors Didn’t Sell Well

“Subaru … has aircraft roots and has been highlighting them in recent models such as the 2006 B9 Tribeca, an SUV. Subaru says the car’s unusual front end — one reviewer said the grille looks like whiskers — is supposed to recall the history of Subaru’s parent, Fuji Heavy Industries, as an aircraft maker.”

Wall Street Journal ($), Oct 21

I wonder if Suburu will mention in its ads that the “aircraft maker” in its family tree was Nakajima, a principal supplier of aircraft to the Imperial Japanese forces in World War 2 –?

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2 Responses to “For Some Reason, The Version With The Rising Sun On The Doors Didn’t Sell Well”

  1. 1
    Jeremy Says:

    So they are a company with a history of sticking weith a product long after it becomes obsolete, big deal, Its ancient history as far as companies go. Why not pick on Theisen Krupp? The Arms of Krupp did more damage to the world by far.

  2. 2
    A Senior Administration Official Says:

    As far as I know, Krupp doesn’t use their old weapons as the basis for current consumer product designs and then brag about it in their marketing.