Comments on: When Marketing People Use Math http://independentsources.com/2005/10/08/rayovac-batteries/ Independent thinking about California Politics, Hot Bikini Clad Teachers (Erica Chevillar), Topless Teachers (Tamara Hoover), Hot French Newscaster Melissa Theuriau, Katie Rees & the LA Times Fri, 21 Nov 2008 19:13:06 +0000 http://wordpress.org/?v=2.2 By: Walter Clark http://independentsources.com/2005/10/08/rayovac-batteries/#comment-3742 Walter Clark Sun, 09 Oct 2005 00:08:48 +0000 http://independentsources.com/2005/10/08/rayovac-batteries/#comment-3742 This reminds me (and this comment will give you a clue about how old I am) of back in the early 1970s when Ford put the Mustang on a diet. They changed a little of the trim and started selling the Mercury Capri as a Mustang. Only problem was, it was several hundred pounds heavier than any other car in its class. Anyone who know racing knows that racecar classes have minimum weights, because (among other reasons) a lighter car will accelerate faster, corner faster and brake quicker. So, the dim bulbs in the ad agency used the slogan "hundreds more pounds of road-hugging weight." Right. Oh, well, I guess the more things change, the more they remain the same. Walter Clark This reminds me (and this comment will give you a clue about how old I am) of back in the early 1970s when Ford put the Mustang on a diet. They changed a little of the trim and started selling the Mercury Capri as a Mustang. Only problem was, it was several hundred pounds heavier than any other car in its class. Anyone who know racing knows that racecar classes have minimum weights, because (among other reasons) a lighter car will accelerate faster, corner faster and brake quicker. So, the dim bulbs in the ad agency used the slogan “hundreds more pounds of road-hugging weight.” Right. Oh, well, I guess the more things change, the more they remain the same.

Walter Clark

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