When Marketing People Use Math
 |
Bought this three pack of batteries the other day.
The small print under “50% MORE BATTERIES” reads “than other leading brands’ every day 2-pack” Compelling. And true! |
Similar Independent Sources posts:
- Web 2.0 Video Sharing Sites: Another reason to like Web 2.0. How else would one find a pack of creepy monkey children get killed off one-by-one in various bicycle safety mistakes: ...
- Coffee and Politics and knowing the DNC’s Choice for 2008: In case you missed my earlier post on Tobacco and the Flat Tax, I'm new to Independent Sources. I go by Moon and I host Moonage Webdrea ...
- Tobacco and the Flat Tax: First, a quick introduction. I would like to thank the people at Independent Sources for honoring me with the invite to express my opinions here. I go ...
- Saab Turns Back The Wrong Clock: Today's WSJ ($) tells us that GM has revolutionary! dynamic! unique! plans to turn its Saab division around -- they will: Introduce a 'crossover' SUV ...
- Really Stupid Pirates Attack U.S. Warships: A dozen suspected pirates in a small fishing boat opened fire on two U.S. Navy warships in the Indian Ocean. Not surprisingly they were all captured, ...
October 8th, 2005 at 5:08 pm
This reminds me (and this comment will give you a clue about how old I am) of back in the early 1970s when Ford put the Mustang on a diet. They changed a little of the trim and started selling the Mercury Capri as a Mustang. Only problem was, it was several hundred pounds heavier than any other car in its class. Anyone who know racing knows that racecar classes have minimum weights, because (among other reasons) a lighter car will accelerate faster, corner faster and brake quicker. So, the dim bulbs in the ad agency used the slogan “hundreds more pounds of road-hugging weight.” Right. Oh, well, I guess the more things change, the more they remain the same.
Walter Clark